The Strategic Planning of B2B eHub
نویسندگان
چکیده
A new breed of industry known as B2B (business-to-business) ehub operation is emerging. Previous studies in this area focus either on its intermediation function or on its role as a supply chain optimization facilitator. In this study, we observed the functionality of ehubs in an integrative way and categorized them into seven groups. Each of the functional groups is analyzed and its role in B2B ebusiness is defined. The strategic ehub grid in our model allows operators of ehubs to determine the usefulness of their technological platform as a means of intermediation and supply chain management. In addition, the grid allows ehubs to determine their future strategic market positions within the B2B ehub business of a specific industry. Finally, analysis of a survey of B2B ehub companies in five industries was presented. Their current status and future directions were described using the proposed grid.
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